Further Advancement to Email Welcome Campaigns

Further Advancement to Email Welcome Campaigns

Gordon & Gotch are pleased to announce the latest Myriad update which now brings you even more advanced email welcome campaigns. This rollout means that welcome campaigns can now facilitate one or more personalised emails being sent to the subscriber and can be tailored depending on which package was purchased.

There are several key benefits of Myriad’s advanced welcome campaign functionality, including the quick response upon point of purchase which allows subscribers to receive prompt, personalised welcome emails and clear confirmation of the chosen subscription package, creating a positive first impression. These can also be used to communicate dispatch timelines for the first issue to set expectations, foster transparency and build customer trust in your brand.

The onboarding processes navigate subscribers to the website with links and instructions for a smooth integration, as well as giving you an opportunity to gather valuable feedback on the ordering process and preferences through direct communication and surveys.

In addition to these functionalities, the advanced welcome campaigns can be used to offer subscribers related products and make intelligent recommendations based on the original purchase, creating upselling and cross-selling opportunities. Publishers can now also incorporate competitions within their email campaigns, offering an interactive and entertaining aspect which encourages ongoing engagement from your subscribers.

Contact Graham Elliott to find out more at graham@gordon-gotch.co.uk or call 0118 989 2003.

Gordon & Gotch: A Year in Review 2023

Gordon & Gotch: A Year in Review 2023

In the past year, Myriad has undergone over 150 improvements, encompassing new processes, integrations, reports, routines, and overall enhancements. As we approach the New Year, let’s reflect on the highlights at Gordon & Gotch over the last twelve months and provide a glimpse of what to expect in 2024.

New Integrations

Myriad’s latest integrations in 2023 mean that users now benefit from enhanced functionality, seamlessly connecting with leading platforms to streamline your subscription management processes. For example:

  • DataExchange now enables Myriad to access stock levels from Sage 200, facilitating the updating of product and subscription sales for management reporting and stock control purposes.

  • Our integration with Stripe enables users to make one-time payments within Myriad by entering card details, which are processed directly by Stripe, as well as including Continuous Payment Authority (CPA) functionality.

  • We also integrated Myriad with Dotdigital, an online marketing platform, which has the capability to gather and unify data from diverse tools and systems employed in marketing activities. This established a streamlined data flow, improving contact management for more effective communication with customers.
  • And finally, HubSpot, an American developer of inbound marketing software, has the capacity to receive data from Myriad for new contacts, modifications, subscriptions, and updates following a successful integration this year.

New Myriad Dashboards

With the recent development of a subscription issue-based dashboard, you now have access to graphic viewing of statistics using charts, tables, cards, and maps. The performance of each promotion for new and renewal orders is easy to access and will determine which are generating the most engagement. We also now offer a subscription time-based dashboard, which works in a similar way.

New Myriad Routines and Processes

You can also elevate your workflow efficiency with a number of Myriad’s newest routines and processes. This includes an inbuilt spreadsheet and document editor, which empowers businesses to replace traditional tools and applications such as Excel and Word, making a saving on license fees, removing any complications with different versions and simplifying remote working.

Businesses can also update direct debit rates for specific groups of subscribers, and this feature can be employed to test and monitor the impact of price increases or special offers on subscription renewal rates. By creating a targeted group of subscribers and applying the changes, businesses can determine how their audience responds to adjustments in pricing or offers.

The new welcome email campaigns generate customised emails or documents for Myriad customers, notifying them of new orders. This feature can also tailor communications for different promotions or offers as needed.

Over the years, your system data inevitably will grow, thereby increasing the size of your database. The latest automated data deletion feature allows you to remove historic data from the following tables:

  • Journal label runs
  • Book picking despatch runs
  • Contact history
  • Order history
  • Contact selection history

We’ve got big plans for next year and are currently planning a range of things, including even more dashboards for events, marketing, and sales. Additionally, we’re looking at implementing a rest endpoint to complement our SOAP integration and introduce a new report editor.

There’s plenty to start getting excited about here at Gordon & Gotch, but as the festive season approaches, we would like to take this opportunity to wish you a very Merry Christmas, and we look forward to working with you in the New Year.

Contact Graham Elliott to find out more at graham@gordon-gotch.co.uk or call 0118 989 2003.

Selective Direct Debit Renewal Strategies

Selective Direct Debit Renewal Strategies

For subscription-based businesses, securing a high renewal rate is key to maintaining a stable and growing customer base. Myriad’s selections routine now provides a solution to boost Direct Debit subscription renewal rates.

The selective Direct Debit renewal strategy allows businesses to update direct debit rates for specific groups of subscribers and this feature can be employed to test and monitor various scenarios.

One of the most common applications of selective Direct Debit renewal is to test the impact of price increases or special offers on subscription renewal rates. By creating a targeted group of subscribers and applying the changes, businesses can determine how their audience responds to adjustments in pricing or offers.

It is also a valuable tool for promoting renewal upgrades. By identifying subscribers who are approaching their renewal dates, businesses can offer these customers an opportunity to upgrade their existing subscriptions. This can be done by providing additional features, services, or a higher-tier subscription at an attractive price point. Myriad makes it easy to target the right audience for such opportunities, ensuring a higher success rate.

Finally, Myriad’s selective Direct Debit renewal strategy allows for the precise targeting of subscribers who fit the criteria of various campaigns to promote their subscriptions. This precision ensures that subscribers receive relevant and personalised offers, increasing the likelihood of renewing their subscriptions.

By continuously testing and adjusting renewal strategies with this useful tool, businesses can optimise their subscription renewal rates over time which boosts revenue and enhances customer retention and loyalty.

Contact Graham Elliott to find out more about how to utilise this tool at graham@gordon-gotch.co.uk or call 0118 989 2003.

 

Integration of Dotdigital into Myriad

Integration of Dotdigital into Myriad

In a recent development at Gordon & Gotch, the integration of Dotdigital with a two-way real-time connection, Myriad can now further help to streamline your customer engagement and marketing strategies.

Dotdigital, an online marketing platform, can collect and consolidate data from various tools and systems used in marketing activities. The integration of this platform with Myriad creates an efficient flow of data and enhances contact management to ensure effective communication with customers.

One of the key features of this integration is the transfer of contact data from Myriad to Dotdigital. All Myriad contacts with an email address are passed to Dotdigital, ensuring that your email marketing campaigns have an up-to-date list of recipients.

The integration also allows for real-time contact amendments, meaning that any changes made to contact information in Myriad are instantly reflected in Dotdigital. This ensures that your marketing campaigns always target the most accurate and current contact details.

When emails sent via Dotdigital result in hard bounces or recipients opting to unsubscribe, this information is automatically fed back to Myriad.

Hard bounces, signifying invalid email addresses, set a stop code on the contact record in Myriad. This flag prompts the need to obtain a new, valid email address for the contact, ensuring that future marketing efforts can reach them successfully.

Unsubscribes are equally significant in maintaining compliance with data protection regulations and customer preferences. When a contact unsubscribes through Dotdigital, this action is communicated back to Myriad, and the email opt-ins for all newsletter demographics are removed for that contact, ensuring they do not receive any unwanted communication.

Hard bounces, unsubscribes, and changes to marketing preferences are all updated on the contact’s history, and a diary record is automatically added within Myriad, enabling users to easily see these changes, better understand customer behaviour, and maintain a full audit trail.

Contact Graham Elliott to find out more at graham@gordon-gotch.co.uk or call 0118 989 2003.

Gordon & Gotch completes the development of a subscription issue-based dashboard

Gordon & Gotch completes the development of a subscription issue-based dashboard

Understanding your subscribers just got even easier with the recent development of a subscription issue-based dashboard, which provides graphic viewing of key performance indicators using charts, tables, cards, and maps.

Included in this development is an overview of copies in mailing, renewed and lapsing subscriptions, allowing you to visually measure the success of your renewal efforts. The performance of each promotion for new and renewal orders is easy to access and will determine which are generating the most engagement.

You can monitor renewal performance and movement, which can be filtered by payment category. Subscriber breakdown is now also available by country and post code area, to filter your results down to a specific geographic location.

These insights will enable publishers to target their marketing efforts efficiently and make data-driven decisions.

Contact Graham Elliott for a demo on graham@gordon-gotch.co.uk or call 0118 989 2003

Integration of Stripe into Myriad

Integration of Stripe into Myriad

As part of one of the latest developments at Gordon & Gotch, the integration of Stripe allows payments to now be taken within Myriad

There were two elements involved in this integration. The first allows users to take one-off payments within Myriad by inputting card details, which will then be processed by Stripe directly.

The second part to this integration focussed on the Continuous Payment Authority (CPA) function. The customer starts by placing an order via the website, which is payable via a CPA, and the first of the collections is then paid in Stripe.

Myriad will then create the plan accordingly, based on the frequency of collections (quarterly, annually etc.) and processes the payment when it is due. This is achieved by using the secure ID fields which are passed from Stripe through to Myriad when the initial payment was made at the point of purchase.

When a repeat payment is taken, Myriad is automatically updated with the payment from Stripe and the order is marked as paid for the correct amount of issues the collection covers.

At no point during the process will card details be stored within the software, keeping sensitive data secure at every stage.

Contact Graham Elliott to find out more on graham@gordon-gotch.co.uk or call 0118 989 2003