Gordon & Gotch are pleased to announce the latest Myriad update which now brings you even more advanced email welcome campaigns. This rollout means that welcome campaigns can now facilitate one or more personalised emails being sent to the subscriber and can be tailored depending on which package was purchased.

There are several key benefits of Myriad’s advanced welcome campaign functionality, including the quick response upon point of purchase which allows subscribers to receive prompt, personalised welcome emails and clear confirmation of the chosen subscription package, creating a positive first impression. These can also be used to communicate dispatch timelines for the first issue to set expectations, foster transparency and build customer trust in your brand.

The onboarding processes navigate subscribers to the website with links and instructions for a smooth integration, as well as giving you an opportunity to gather valuable feedback on the ordering process and preferences through direct communication and surveys.

In addition to these functionalities, the advanced welcome campaigns can be used to offer subscribers related products and make intelligent recommendations based on the original purchase, creating upselling and cross-selling opportunities. Publishers can now also incorporate competitions within their email campaigns, offering an interactive and entertaining aspect which encourages ongoing engagement from your subscribers.

Contact Graham Elliott to find out more at graham@gordon-gotch.co.uk or call 0118 989 2003.