CRM
Advertising
Books/Products
Circulation
Subscriptions
Distribution
Events
Reader
Enquiry
Sales
Ledger
Web Integration
Diary
Selections
Reader Enquiry
Engaging readers through an enquiry service provides valuable data about your customers, allowing you to identify additional sales opportunities, inform marketing strategy and influence sales tactics. It can be used to validate and support campaigns that will drive advertising revenue.
Myriad seamlessly integrates all data collected with advertising and circulation information already held on the system giving you a complete picture of your customer base.
Take Control of Reader Enquiry
- Profile prospects by advertising / advertorial response
- Analyse data by comprehensive demographics
- Retain permanent reader history for analysis
- Despatch sales leads by email or post
- Capture and identify prospects for circulation
