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We all live in an age of increasing expectations from our customers – advertisers, readers, subscribers, agents and retailers. The marketplace becomes more sophisticated year-by-year. Varied pricing structures. Alternative product solutions. Changing marketing techniques. New technologies. Multimedia enhancements. Grouping products and incentives in promotions. Diverse distribution. Complex VAT and accounting practices. Publishers need to become expert in a whole swathe of new disciplines, where their creative solution to today’s and tomorrow’s changing needs must be based on accurate, up-to-the-minute information. Front line staff must be able to deal with incoming and outgoing sales transactions in the most efficient and effective manner. Managers need to be able to create and implement complex marketing and sales strategies with ease. Using all the information available on your customers is essential for making the right business decisions to improve efficiency and profit. Having all your data available, in a flexible and accessible database is one of the core principles behind Myriad. Myriad is a comprehensive software tool, created by experts from within the publishing sector, to enable publishers to manage customer relationships from advertisers to readers and subscribers – in a single database system. Also, it has been designed to take advantage of future technologies as they are created. Myriad is a unique, across-the-board solution to your publishing management needs, featuring a shared database with integrated modules provide a uniform ‘look and feel’. It’s an organisation-wide system designed to be used by frontline sales and administration staff, backroom marketing, middle management and by senior management for analysis and planning. Myriad has been created by Gordon & Gotch Publishing Ltd – a firm with over 20 years of developing and supporting publishing software. The beauty of Myriad is its single database system which operates right across its many optional modules. In simple terms, Myriad enables you to manage relationships with prospects, advertisers, subscribers, circulation readers, book purchasers, members, agents, event attendees, accounts departments and any other customer types within one single environment.
To find out more about Myriad or to arrange a demonstration: |